Kuoni Travel’s New Structure Centered on Three Strategic Business Divisions

Kuoni Travel Holding Ltd. has decided to adopt a new group structure, transforming the geographically-based organization into a business-driven divisional structure.

As per the information available, the new structure is centered on three new Strategic Business Divisions –SBD Style (for brand and service-driven products), SBD Smart (for vacations that primarily offer outstanding value for money) and SBD Destinations (for local land arrangements).

SBD Style accommodates all those Kuoni Group activities whose focus is on top-class customer service and the closest possible alignment to specific customer needs. The division is home to the core Kuoni brand and to all the Kuoni Group’s further specialist brands that are a byword for tailored customer focus.

The new Kuoni Group organization also includes a further new entity: Business Unit Spirit, which is home to innovative business models such as Shoestring International and (above all) to businesses and activities that show strong growth potential and use product innovations to achieve and enhance their competitive edge.