Kuoni Inks High-Tech Web Deal with OTC

The Kuoni Group has signed a partnership agreement with Online Travel Corporation (OTC) to use the company´s web-based technology.

The accord gives Kuoni access to some of the most successful online distribution systems available: OTC is a subsidiary of the lastminute.com Group, one of the established leaders in the internet sales field.

Lastminute.com has long been a pioneer in internet sales within the travel and tourism sector.

These online distribution channels offer user-friendly booking procedures, fully-automated order processing and “dynamic packaging” facilities that permit products and prices to be realigned on a daily basis.

The use of this customer-friendly technology will substantially strengthen Kuoni´s position in the direct sales field.

It also enables Kuoni to further pursue its vision of establishing a universal platform for its various tour operating units around the world, by gradually extending the use of these systems to more and more of its country organizations.

Under the terms of its partnership agreement with OTC, Kuoni has also secured access to future technological developments of the systems concerned.