Kayak.com Names Bob Birge Chief Marketing Officer

Kayak.com, the travel search website, has named Robert Birge as chief marketing officer. Mr. Birge will manage all offline marketing, advertising and public relations activities, including the planned launch of a major offline advertising campaign. He will report to Kayak.com co-founder and CEO Steve Hafner and will be based at the company’s global headquarters in Norwalk, Conn.

Mr. Birge was responsible for global brand management, advertising and strategic marketing initiatives for all of IMG’s global business units. Prior to joining IMG in 2006, he was managing director of TBWA\Chiat\Day, New York.

Prior to that, he was a member of Boston Consulting Group’s consumer marketing and e-commerce practice, where he was part of the team that built and launched Orbitz. He was responsible for the initial branding and marketing planning during the first year of building Orbitz.