Just Help Haiti Gets More Support from Travel Industry
With the message that we must continue to support Haiti well after the emergency relief program is over by planning now to rebuild the country’s water and sanitation infrastructure, international water-aid charity, Just a Drop, launched its JUST HELP HAITI appeal with its initial focus firmly placed on the travel and tourism industry.
With Just a Drop being one of Reed Exhibitions’ chosen charities; World Travel Market, one of its flagship events, immediately stepped up to the plate. Simon Press, WTM’s exhibition director said: “The devastation in Haiti and its people’s despair is a global issue. Using all our travel industry media channels, including a massive HTML e-broadcast, we called out to the international travel and tourism industry to JUST HELP HAITI. We are also urging our exhibitors and visitors to get fully behind the appeal.”
Support offered by UK tour operators also ensures the JUST HELP HAITI message is getting through to the British holidaying public. A spectacular 5-star, all-inclusive holiday donated by The Cooperative Travel is being used in a prize draw and many more similar “holiday gifts in kind” will form part of Just a Drop’s ongoing fundraising strategy coordinated by EKO Marketing. Meanwhile, Hayes & Jarvis, already a long-standing supporter of Just a Drop is rallying together their staff.
“To support the continued aid effort in Haiti, Hayes & Jarvis will be running an event in March for the JUST HELP HAITI appeal. Our offices in Gatwick will be holding a dress down “Go Blue!” day where various activities will be taking place to encourage staff to donate to this extremely deserving cause, as well as incorporating a donation button on the Hayes & Jarvis home page to encourage support from our customers, too,” said Suzanne Owen, brand marketing manager at Hayes & Jarvis.
Meeting the industry face-to-face and up front and personal is also crucial to JUST HELP HAITI’s fundraising efforts and Just a Drop was immediately able to call upon the support of ETOA and The Travel Club to pursue its short- and long-term objectives.
