Julia Hendry: new CTO marketing director for Europe
The Caribbean Tourism Organization (CTO) appointed Julia Hendry as marketing director for Europe to represent the 32 member states grouped in this regional organization based in London, the U.K.
From his new post, Mrs. Hendry will try to further the CTO’s marketing policies in Europe by paying close heed to the design, implementation and management of both marketing and PR strategies of tourist programs.
She’ll work in coordination with the CTO headquarters in Bridgetown, Barbados, and the organization’s Regional Marketing Board in Europe.
Mrs. Hendry is now taking on her new executive responsibilities at the CTO following over 20 years of experience in the travel industry with the last 15 years at the helm of marketing and sales.
“We’re very pleased to have clinched Mrs. Hendry’s experience and knowledge after a long and toilsome search whereby we skimmed through a lot of candidates,” said Jean Holder, CTO secretary general.
Just prior to joining CTO Ms. Hendry was the tourism development manager for the Gibraltar Tourism Board. Immediately preceding that position she was executive manager of the Association of Independent Tour Operators, a trade body representing about 160 British specialist tour operators.
Ms. Hendry holds a Masters Degree in Business Administration and is a Member of the Institute of Marketing.
The Caribbean Tourism Organization (CTO), with headquarters in Barbados and marketing operations in New York, London and Toronto, is the Caribbean’s tourism development agency and comprises membership of 32 governments and a myriad of private sector companies.
The CTO’s mission is to provide to and through its members, the services and information needed for the development of sustainable tourism for the economic and social benefit of the Caribbean people. The organization provides specialized support and technical assistance to member countries in the areas of marketing, human resource development, research and statistics and sustainable development.
