JetBlue Airways Names Guy Hocker Vice President-Strategic Initiatives

JetBlue Airways has appointed Guy Hocker to the newly created position of vice president, strategic initiatives, effective immediately. Hocker joins JetBlue from RTS Partners, a strategic management consultancy he founded in 1999, with the idea that “for strategy to work it must be insanely accessible and relevant to the entire team.”

Hocker will report to Dave Barger, JetBlue’s president and chief executive officer. Prior to founding RTS Partners, Hocker served as an officer in the United States Air Force, managing the acquisition of planning systems, as well as serving as a United Nations Peacekeeper in Western Africa.