Jamaica Promotion Corporation Announces Partnership with CricketWorld.com

Jamaica Promotions Corporation (JAMPRO), through one of its Cricket Legacy initiatives –Caribbean Business Club- announced recently a new partnership with CricketWorld.com, the number-one independent cricket website in the world.

The agreement affords CricketWorld.com the designated status of Preferred Sports Media (website and magazine) for Caribbean Business Club and covers joint marketing efforts that are expected to increase Club presence in international markets, specifically so in the cricket loving nations of the UK, India, Australia and South Africa.

This aligns perfectly with JAMPRO’s goal to increasingly branch out the mix of trade and investment markets for Jamaica as these countries all boast strongly performing economies, and it also dovetails nicely with Caribbean Business Club’s main objective to effectively network Caribbean business with international trade and investment contacts.

In keeping with its general mandate to promote and facilitate investment and export development in targeted areas, JAMPRO developed a Legacy Strategy in 2005 that seeks to accelerate trade and investment outcomes likely to arise from the hosting of mega sports events such as the ICC CWC 2007.

Cricket World magazine was founded and first published in 1987 and has grown to become a major recognized title in the UK, achieving a circulation of over 150,000 copies per annum throughout the 1990’s.

Since that time it has developed its editorial coverage to encompass cricket from International Test and One Day International’s to club and youth cricket, and special features on Health, Lifestyle and Travel.