Jamaica buttresses European markets for the year 2002

Cancun._ As a result of the crisis sparked off by the developments of Sept. 11, Jamaica, as well as other Caribbean countries, are focusing more strongly on Europe.

Jamaica is planning on hurling a campaign in the United Kingdom, Italy and Germany with printed publicity and TV ads from March on, as revealed during the Market Place event taking place in Cancun.

Spain will count on RIU’s support since the destination is currently being promoted with the help of available flights and organized packages already in place.