Interest of European Tourists toward Mexican Culture Accrues

Mexico’s culture is rapidly becoming an additional allure for European travelers who seek to know new things about that country other than top-notch sun-and-sand destinations, said Manuel Diaz Cebrian, a promoter of Mexico’s tourism in the Old World.

Today, British tourists are Europe’s top travelers to Mexico with an average of 300,000 vacationers every year, followed by 280,000 Germans and 260,000 Italians, according to official stats.

Mr. Cebrian explained the interest in Mexico has gone stronger in recent years thanks to the advertisement of the Aztec nation’s filmmaking industry, cuisine and destinations other than traditional sun-and-sand spots.

The Mexican promoter remembered Mexico’s strategy has hinged on the promotion of two major civilizations (the Aztec and the Mayan), as well as on the advertisement of such regions as the Cortes Sea in Lower California and other sightseeing sites.

”European tourism is different and interesting for a couple of reasons: tourists stay longer and are willing to combine leisure and learning,” the Mexican official pointed out.

Mexico started out the ongoing year with huge promotional blitz in the British media and the publishing of Mexico Chic, a comprehensive guidebook that culls descriptions of some 40 hotels put out by The Barbican and printed in The Guardian and The Sunday Times.

Mr. Cebrian added the Mexican culture’s new lease on life has been stepped up with the Aztec exposition in the nation’s capital that drew in nearly half a million visitors between November 2003 and April 2003. A small-scale version of the exposition was presented in Italy and Germany.

In addition to that, Aeromexico is planning nonstop flights from Cancun to London in an effort to take up the slack left by British Airways after the company canceled its Mexico-bound flight a couple of years ago.