Intercontinental Hotels Group Sets Aim at Travel Agents
22 October 2004 6:00am
Determined to promote and advertise its portfolio of trademarks in the Caribbean, Central and South America, the Intercontinental Hotels Group (IHG) has launched "Hotels On Us," a new campaign that targets travel agents.
The new promotional effort expires on March 31 next year and requires reservations. According to the company´s front office, the plan includes free weekend stays for IATA agents at any IHG hotel in the region.
