Intercontinental Hotels Group Recognized for e-Commerce Innovation

Intercontinental Hotels Group (IHG), was honored in October by two technology groups for successfully reaching the global travel market through its foreign language websites.

IHG received a Standard of Excellence Award by the Web Marketing Association´s Web Awards for outstanding achievement in the development of its eight foreign language Web sites.

IHG also earned the inaugural Excalibur Award, given by the Technology Association of Georgia, for the competitive advantage the company created via these Web sites.

Over the past five years, IHG created eight fully functional websites in Arabic, Chinese, French, German, Hebrew, Italian, Japanese, and Spanish. These sites are important to the company because Web users are three times more likely to conduct a business transaction online when addressed in their own language.