IHG to Launch New Booking Website for its Loyalty Program

IHG to Launch New Booking Website for its Loyalty Program

InterContinental Hotels Group (IHG) is to soon launch a new website, www.priorityclub.com. The company says the site will be rolled out globally by late April; the only online booking site where members get rewarded with Priority Club points for their hotel stays.

The development has emerged as IHG shared that it has worked on a new positioning and refreshed look for its loyalty program Priority Club Rewards.

The company has taken this step based on findings from its global travel loyalty industry study. The study was initiated to better understand the attitudes and habits of hotel guests. Priority Club Rewards conducted a three-year journey of quantitative and qualitative  research of more than 10,000 frequent travelers, who were enrolled in loyalty programs from IHG and other hotel companies in North America, Europe, Asia and the Middle East.