Iberostar Group Names Luis Herault as Chief Marketing Officer

Luis Herault has been appointed the new chief marketing officer of Grupo Iberostar. In his new role, Mr. Herault will be in charge of marketing for all the group’s business units worldwide, leading the marketing strategy for both distribution channels and consumers, and coordinating and supervising plans and budgets.

In terms of human resources, Mr. Herault will manage the whole marketing structure of Grupo Iberostar, which operates in the main origin markets and holiday destinations in the Caribbean, U.S., Europe, Canada, North Africa and Latin America.