Hyatt Names Amy Curtis-McIntyre to Key Worldwide Marketing Post

Hyatt Hotels & Resorts has named Amy Curtis-McIntyre to the newly created position of senior vice president, brand communication. In this role, Curtis-McIntyre is responsible for developing a global brand communication strategy to differentiate and drive preference for Hyatt’s full-service brands worldwide.

Her priorities include the development and launch of Hyatt’s first global advertising campaign and collaboration with the company’s human resources department to communicate key brand messages internally. Curtis-McIntyre reports to Tom O’Toole, chief marketing officer, Global Hyatt Corporation.

Curtis-McIntyre brings extensive experience in brand building, brand management, and communication to Hyatt. Most notably, she was the founding chief marketing officer for JetBlue Airways where she was responsible for all aspects of sales and marketing for the successful startup.

Since leaving JetBlue in 2005, Curtis-McIntyre has spoken and lectured widely for corporations and universities on the subjects of brand and culture building, brand management and effective communication.

Prior to joining JetBlue, Curtis-McIntyre served as vice president of marketing North America for Virgin Atlantic Airways and director of marketing for Celebrity Cruise Lines. A graduate of the University of Massachusetts, she began her marketing career with Hill & Knowlton Public Relations in New York.