Holland America Line Names Morrell Director-Social Media

Holland America Line has appointed Christine Morrell to the newly created position of director-social media. Morrell reports to Mary Beth Wressell, vice president-marketing communications, and oversees a senior manager and a specialist.

Morrell is responsible for leading the company’s social media initiatives, including the Facebook, Twitter, YouTube, Pinterest and blog platforms, as well as supporting company-wide efforts to enhance social media engagement.

Morrell joins Holland America from Clearwire, a mobile broadband network, where she was senior manager of social media. Previously she worked at United Way of King County in Seattle; DHL Neutral Services in London, England; and Children’s Hospital in Seattle. Morrell holds a master’s degree in social work from Washington University in St. Louis and she attended the Royal Holloway University of London School of Management.

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