Hilton Becomes First Hotel Partner for JetBlue Loyalty Program

Hilton HHonors, the loyalty program for Hilton Worldwide’s portfolio of hotel brands, announced a new partnership with JetBlue Airways, making Hilton Worldwide the first hotel partner for the airline’s customer loyalty program, TrueBlue.

Members of Hilton HHonors and JetBlue’s TrueBlue program will have the opportunity to earn TrueBlue points towards JetBlue Award flights for stays at more than 3,500 hotels across Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton Hotels, Doubletree, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton and Hilton Grand Vacations.

Hilton HHonors and TrueBlue members will also be able to earn HHonors points as well as one TrueBlue point for every $2 spent at any hotel in the Hilton Worldwide portfolio. HHonors members also have the opportunity to convert their HHonors points into TrueBlue points. For a limited time through July 15, 2010, HHonors members will also be able to convert points at a special lower threshold of 5,000 HHonors points for 500 TrueBlue points.