Hawaii’s Island Air Debuts New Branding, New Aircraft

Island Air, the Hawaii regional carriers, unveiled its new business model featuring a complete image and brand overhaul. The new brand coincides with the arrival of the airline's new common fleet type, the ATR, in August. The rebranding touches every aspect of the airline, from an enhanced website to a new aircraft livery design, including a new logo mark and identity.

Along with the new look, Island Air is upgrading its fleet with ATR42 and ATR72 aircraft. The new aircraft are more fuel efficient and carry more passengers than the Dash 8 aircraft that are being replaced. "We've been working on our new business model for well over a year and today, for the public's first time viewing, we're delighted to unveil our new look marking our new beginning," said Lesley Kaneshiro, CEO of Island Air. "We will be the first to operate this comfortable ATR72 Jet-Prop aircraft in Hawaii and with additional aircraft delivery on the horizon, we'll be Hawaii's fastest growing inter-island carrier."

The changes and additions to Island Air's brand will take place incrementally with the complete rebranding targeted for completion in the fall.

Founded in 1980 to provide scheduled service between Princeville and Honolulu, Island Air now offers 352 weekly flights between the islands of Oahu (Honolulu International Airport), Maui (Kahului Airport and West Maui's Kapalua Airport), Molokai (Ho'olehua Airport), Lanai (Lanai City Airport), Kauai (Lihue Airport), and the Island of Hawaii (Kona International Airport).

http://www.travelpulse.com/hawaiis-island-air-debuts-new-branding-new-aircraft.html