Grenada Tourism Names Raelene Lazarus Head of Marketing

The Grenada Board of Tourism named Raelene Lazarus as the new head of marketing. This appointment exemplifies the future direction for the Grenada Board of Tourism in its endeavor to grow Grenada’s international marketing impact.

Mrs. Lazarus holds a master’s degree in marketing, and has experience in marketing management, having worked with Digicel and the Coca-Cola Bottling Company in Grenada. She comes to this position at a very difficult and challenging period.

As head of marketing, Lazarus will be responsible for, among other things, spearheading the board’s efforts in executing more innovative marketing strategies, particularly with respect to e-marketing and tactical promotions.