Greater Miami CVB Names Rolando Aedo EVP-Chief Marketing Officer

Greater Miami CVB Names Rolando Aedo EVP-Chief Marketing Officer

Greater Miami Convention & Visitors Bureau (GMCVB) President and CEO William D. Talbert III, CDME, promoted Rolando Aedo to executive vice president, chief marketing officer of the GMCVB.

Aedo joined the bureau in 1994 to head up the GMCVB marketing programs to assist in the recovery of tourism in the areas of the community affected by Hurricane Andrew. He has since held progressively responsible positions, most recently as senior vice president of marketing and tourism for the past three and a half years.
In his new role, Aedo will continue to supervise the GMCVB’s marketing and tourism team which includes advertising and new media, publishing, research, media relations and promotions, tourism sales, membership, cultural tourism, and the GMCVB’s award-winning website team.

Aedo will also work on key industry, management and operational issues important to the GMCVB to include taking the lead on the GMCVB strategic planning process for the Greater Miami Visitor Industry.