Former Airline Exec Backs Air Jamaica´s New Approach

Former Air Jamaica executive Allen Chastanet has added his support to Air Jamaica´s new nonstop flights to St. Lucia, saying that this service is critical to the success of tourism on the island.

“The new flights which started in February couldn´t have come at a more opportune time. New York is the largest market to the Caribbean, so having nonstop flights out of this market is imperative,” said Mr. Chastanet, who is now a Caribbean hotelier and was recently in New York for Caribbean Week activities.

Mr. Chastanet said nonstop flights help increase short-stay vacations from the US market, and can help St. Lucia once again surpass the 100,000 US visitor stay-over arrival figure and earn more revenues than it recorded last year.

Now managing director of St. Lucia´s Coco Resorts, he says that continued marketing and promotion activities are critical to the future success of the new flights.

“We have to keep pounding the pavement, keep promoting and tell as many people as we possibly can about what is happening in St. Lucia,” he said.

Chastanet sees Air Jamaica´s appointment of Paul Pennicook, Jamaica´s former director of tourism, to senior vice president of sales and marketing, as a move to strengthen leisure business on Air Jamaica.

“I think it´s great news because at the end of the day, the largest market segment is the leisure market and in order for the airline to grow it has to be really successful on that side. Paul brings that kind of experience to the table.”