Expedia, IHG Ink New Long-Term Agreement

InterContinental Hotels Group and Expedia have entered into a multi-year agreement under which consumers can now book IHG hotels on Expedia sites globally.

The agreement will result in the addition of more than 3,800 hotels across all IHG brands, including InterContinental Hotels & Resorts, Crowne Plaza Hotels & Resorts, Holiday Inn Hotels & Resorts and Holiday Inn Express, to the hotel selection on Expedia and hotels.com branded points of sale globally, as well as Hotwire and Expedia Corporate Travel.

The dynamic, two-part economic model will blend transaction pricing with media pricing based on clicks on specific IHG properties in Expedia.com and hotels.com search results.

Expedia and IHG collaboratively developed this innovative approach to distribution marketing –a first in online travel- where IHG will receive significant benefits from value-added media placement throughout the Expedia network in addition to the bookings they receive from Expedia.

IHG properties are currently available on Hotwire.com. They will be available on Expedia Corporate Travel by December 2007, with all participating hotels becoming available on Expedia.com and hotels.com branded sites globally in 2008.