Events for London Plans Unveiled in Beijing

Events for London, the city’s new strategic function tasked with attracting, developing and staging world-class major sporting and cultural events in London, was unveiled in Beijing.

Building on the momentum and experience of winning the London 2012 Olympic Games, the establishment of Events for London is one of the earliest legacies of the Games.

The team has been tasked by the Mayor of London to support the sporting legacy beyond 2012 by building upon an already strong platform of events in the capital, from the Marathon to Wimbledon and New Year’s Eve to the Trafalgar Square Festival.

Set up by the Mayor of London, Events for London is a partnership between the Mayor, the London Development Agency and Visit London. It acts as a central point of leadership and expertise and is the first point of contact for organizing committees, international sports federations and national governing bodies.

The aim is to max out the economic and social benefits for London by developing, growing and bidding for events and a project team within Visit London has begun work on a business plan to achieve these aims.

“This is the best time ever to be staging an event in London. Across the city a major program of rebuilding and streamlining is underway and the city is continuing to grow,” said London Mayor Ken Livingstone.

Events for London was unveiled at SportAccord –a leading annual international sports convention and unique gathering of the most senior leaders of both Olympic and non-Olympic International Sports Federations and Olympic Committees.