Europe Set to Strengthen Success in Meetings Industry Market

Europe’s position as the number one destination for business events is set to be strengthened with the launch of a new initiative by European national convention bureaus. This strategic alliance is the first of its kind and aims to strengthen the position of Europe across the globe as a meeting and event destination.

From an initial idea conceived over a year ago by Eric Bakermans from the Netherlands Board of Tourism and Conventions and Matthias Schultze from the German Convention Bureau, the initiative has rapidly expanded and welcomed 17 members.

The aim of this informal group of European national convention bureaus is knowledge sharing and cooperating to further strengthen the position of each individual member as well as boosting Europe’s standing as the leading continent for business events in the world.

National convention bureaus across the continent have responded well to the creation of the strategic alliance which, to date, boasts 17 members. These are: Austrian Convention Bureau, Czech Convention Bureau, Estonian Convention Bureau, Finland Convention Bureau, GCB German Convention Bureau e.V., Hungarian Convention Bureau, Meet in Reykjavik, Montenegro National Tourist Board/National Convention Bureau, NBTC Holland Marketing, Norway Convention Bureau, Poland Convention Bureau, Serbia Convention Bureau, Slovak Convention Bureau, Slovenian Convention Bureau, Switzerland Convention Bureau, VisitDenmark.

The group has met three times over the past 18 months and has generated immense interest. The next step for the new initiative will be a meeting of members and other interested European national convention bureaus in Copenhagen in the New Year to further progress the alliance.

Source: Travel Daily News