El Salvador Got on Giant Screen in New York’s Time Square

The Salvadoran Ministry of Tourism went the extra mile in 2007 to promote the country internationally, through its executive arm, the Salvadoran Tourism Corporation (CORSATUR).

Proof of this was shown by the December 17 to December 31 airing of two
El Salvador’s tourism promotional videos on the giant screen of the prestigious CBS television network in Times Square in New York City.

Hundreds of thousands of people appreciated El Salvador’s beautiful landscapes, beaches, mountains, colonial towns, lakes, cities, faces, and much more. Every New Yorker and visitor to the city who walked past the screen, as well as those who arrived to celebrate Christmas and New Year’s Eve, viewed the images daily.

“This program provided El Salvador with quality coverage in one of Manhattan’s busiest areas for the Christmas and New Year’s Eve celebrations. Our National Tourism Plan 2014 (PNT) anticipates a rise in the arrival of American tourists, and this action was aimed at promoting El Salvador with that objective in mind,” explained Ruben Rochi, Salvadoran Minister of Tourism.

CBS, one of the world’s largest television networks to broadcast El Salvador’s announcements to promote the land as a tourist destination, has several screens located in Times Square, the busiest subway station in New York City, and the Port Authority building, the world’s busiest bus terminal.