Ecuador launches new tourist promotion project

The Ecuadorian Ministry of Tourism informed the beginning of a project dubbed “Ecuador: resources to the tourist product” that with the help of the World Tourism Organization will set out to grab new world markets.

The main objective behind this effort will be the making of seven products based on the actions of 60 tourist municipalities that took part in a decentralization process egged on by the nation’s ministry.

The execution of the aforesaid project is very much in sync with the Ministry of Tourism’s new role as a booster, leader and executor of all tourism-oriented plans and tasks conducted with the help of the 35 municipal authorities that have also sketched out tourist and operative schemes of their own.

For putting those tourist packages together, consulting teams from the WTO are now touring Ecuador and holding working sessions with officials and tourist entrepreneurs with a view to assess the potentials, pick their very best products and set aside those items that need to be either inserted or heightened.

The consultants –accompanied by officials from the Ministry of Tourism- have already traveled around the Central and Northern Sierra, as well as the Northern, Central and Southern Amazonian in a first stage of trips to craft the first draft of a tourist proposal.