EasyGroup´s New Tourism Products Experience High Occupancy Rates
EasyGroup, the holding company of serial entrepreneur, Stelios Haji-Ioannou, reports that its newest tourism brands, EasyCruise and EasyHotel are off to a very successful start, with near-full occupancy through November 2005.
Travelers must book now at www.easyCruise.com or www.easyHotel.com to take advantage of the lowest prices for the December and New Year´s holidays. Both EasyCruise and EasyHotel extend EasyGroup´s core brand strategy of providing consumers with value through relentless innovation applied to vacation experiences.
EasyCruiseOne has more availability for December, the Christmas holidays and the rest of the season. However, as demand increases, so does the price of the cabins. A standard cabin sleeps two; there are also cabins with four beds and suites available aboard EasyCruiseOne. All prices are for accommodations only on a nightly basis, as passengers themselves decide whether to dine on board or on shore.
From November 12, 2005, through April 26, 2006, EasyCruiseOne will sail weekly itineraries between Barbados, St. Vincent, Martinique, The Grenadines, Grenada and St. Lucia. The main ports on each island will be used apart from Bequia in The Grenadines, where EasyCruiseOne will remain at anchor. This island is so small and intimate that only private yachts can actually moor on the beach.
“I am delighted to be introducing the ´easy´ brand to additional young American travelers, and to continue to attract younger consumers to cruising,” said easyGroup´s Chairman.
The main reason that EasyCruise attracts a far younger crowd than the industry average is that the ship stays in port every night, allowing this more independent passenger to go ashore and party the night away. There are, of course, dining and entertainment options onboard for those passengers who do not wish to go ashore each night.




