Dominica Appoints Steve Bornn to Lead Newly Formed Tourism Authority

The Discover Dominica Authority announced that Mr. Steve Bornn has been selected by its Board of Directors to serve as the organization’s first Chief Executive Officer and Director of Tourism, effective immediately.

In this new position, Mr. Bornn will be chiefly responsible for the formulation and implementation of the tourism strategy and marketing plan as well as the stewardship of the Dominica destination brand.

In addition, he will be charged with monitoring and evaluating organizational performance, staff development, maintaining productive relationships with key stakeholders in Dominica and internationally, and ensuring the sound management of the new entity.

Mr. Bornn is a 28-year veteran of the tourism industry with extensive executive and Caribbean leadership experience. He holds a degree in Communications from American University in Washington D.C. and is an accomplished copywriter, creative director and recipient of the coveted Silver Seas Award for advertising from the CHA.

Mr. Bornn previously served as Director of Marketing for the U.S. Virgin Islands Department of Tourism where he implemented the “No Passport Required” campaign and provided leadership in establishing St. Croix as a standalone destination with a distinct brand and advertising program in the U.S.