The Divi & Tamarijn Aruba All Inclusives Debut Suite of Mobile Sites

Just over a year from the properties’ launch of their redesigned websites and new family and wedding/honeymoon micro-sites, the Divi & Tamarijn Aruba All Inclusives continue to refresh their digital presence with the addition of two new mobile micro-sites targeting these two key niche markets plus a refurbishment of the properties’ existing mobile websites.

“With travelers increasingly turning to their tablets or mobile phones to research and often book their next vacations, we felt it was time to place a greater focus on this platform,” said Aracely Sansone, vice president of marketing for the Divi & Tamarijn Aruba. “Further, the technology that was used to develop the mobile sites and micro-sites provides us with new capabilities for content management, analytics and reporting along with an improved overall end-user experience for our potential guests.”

The Divi & Tamarijn Aruba originally launched mobile websites for the two sister properties in 2010.  Their 2014 redesign and addition of the two new mobile micro-sites for wedding/honeymoon and family travel have remained consistent with the properties’ brand identity while giving the sites an updated look and feel.

They now feature many characteristics of an easy-to-use app, such as swipe-to-view photo galleries and a click-to-call link to the reservations line.  Behind the scenes, the sites now integrate a custom booking engine that utilizes web-based reservations capabilities from two of the top third party providers.

The technology also includes a generator for producing QR codes, NFC tags and short URLs that connect offline media such as print ads, flyers or conference displays to the Divi & Tamarijn Aruba’s digital sites, providing the resorts with additional ways to engage their audiences.

The Divi & Tamarijn Aruba’s new suite of mobile sites is currently live.  The sites were developed by Qfuse, a Boston-based tech start-up that helps companies build and manage mobile websites and landing pages from one central dashboard.