Company Receives Two Awards For European Service

Brazilian airline TAM was awarded the 2008 Modern Consumer Award for Excellence in Customer Service in the airline category on the evening of May 26. The top consumer relations award in Brazil is given out once a year by Modern Consumer magazine in partnership with GFK Indicator, one of the world’s largest market research groups. TAM Marketing Director Manoela Amaro received the award on behalf of the company.

The awards ceremony, held in Sao Paulo, was also attended by Maria Claudia Amaro, President of the company’s Board of Directors, Klaus Kuhnast, Sales Director, and Daisy Souza, Manager of the service “Talk to the President.”

Selection of winners for the Modern Consumer Award took place in three stages. In the first stage, companies were invited to respond to a questionnaire evaluating a variety of issues such as corporate mission, customer satisfaction, relationship marketing, social responsibility and team motivation, among others. In the second and third stages, finalist companies were tested on telephone and web or e-mail service.

The customer in this case was a professional auditor trained to evaluate the necessary attributes for obtaining the award. Each company received ten phone contacts and ten e-mails with questions and requests for information. Forty-nine categories were evaluated. Companies with the highest scores in the final assessment of each stage were the winners of each category.