Chukka Caribbean Adventures Automates Tour Bookings

Chukka Caribbean Adventures’ newest offering has little to do with ziplining but
everything to do with streamlining.

After a six-month trial period, the Jamaica-based nature-adventure tour operator
has rolled out TourMax, a booking system that handles reservations, ticketing
and tour dispatch functions for Chukka’s 38 tours in Jamaica, Belize, the
Bahamas and Turks and Caicos.

“TourMax enables travel agents and hotel tour and concierge desks to have direct
access to Chukka’s live inventory. Chukka provides dedicated monitors and
hardware to hotels to create this real-time access,” said George Davidson,
president and CEO of RepeatSeat, the technology vendor.

On the back end, TourMax calculates commissions and feeds into Chukka’s
accounting and payroll programs.

Melville said that many hotels in Jamaica already are using TourMax at their
concierge desks, and that more than 800 travel agents in North America are using
TourMax technology to book Chukka tours.