Choice Hotels Upbeat About Jamaica

Caroline Racine, Director of Caribbean Franchise Development of Choice Hotels International, is upbeat about opportunities to help small hotels improve their business operations in Jamaica.

Smaller hotels are often locally-owned so their survival and success is crucial for an economically and socially sustainable tourism industry in the Caribbean.

Choice Hotels International, the strategic hotel partner of the Caribbean Hotel Association, provides marketing and booking tools that assist small hotels become more viable. These include state-of-the-art revenue management systems, a powerful reservations system, a 175 million marketing campaign, and dedicated Brand Performance Consultants.

Choice Hotels International franchises more than 5,300 hotels, representing over 430,000 rooms, in the United States and 40 other countries and territories. Their brands include Cambria Suites, Comfort Inn, Comfort Suites, Quality, Clarion, Sleep Inn, Econo Lodge, Rodeway Inn, MainStay Suites and Suburban Extended Stay Hotels.