Choice Hotels Revs Up Own Website of Caribbean Properties

Choice Hotels upgraded the Web site for its Caribbean properties, www.choicecaribbean.com, adding new enhancements and design elements similar to other Choice branded sites.

"The Web site has been a great marketing tool for our properties in the Caribbean, allowing them to target the look and the message of the Web site specifically to Caribbean-bound visitors," explained Paula Valentine, Choice´s senior director of e-commerce.

Mrs. Valentine said the updated site now features several design elements, such as click-to-chat, real-time online help, found on Choice´s brand Web site, www.choicehotels.com.

Other updates include a clickable map of the islands that takes viewers to a property´s e-brochure, plus a search function that allows users to browse by island or hotel name.

"The search-by-island feature will be great for our users," Mrs. Valentine went on to say. "Many travelers don´t know the names of the cities within the islands. This makes it much easier for them to find properties."