Choice Hotels Expanding Ascend Collection Into Caribbean

Choice Hotels International is expanding its Ascend Collection hotel membership program to include independent hotels throughout the Caribbean region. Ascend Collection has an aggressive growth plan of adding approximately two strategically selected Caribbean properties per island to its growing portfolio within the next couple of years.

Launched in late 2008, Ascend Collection includes more than two dozen upscale properties that are historic, boutique or unique, and provide guests with an authentic travel experience. With this elite collection, Choice Hotels aims to lend marketing and operational support to drive business directly to smaller, one-of-a-kind Caribbean properties.

To add to its list of lodgings that range from historic landmarks to contemporary boutiques in the heart of gateway cities, Ascend Collection seeks properties that offer stellar service and charms within their markets, providing guests with a local flavor they cannot get anywhere else.

Backed by Choice Hotels, these best-of-the-region properties gain access to a powerful suite of tools and resources designed to boost occupancy and revenue. They can preserve all their appeal, while also benefiting from the marketing strength and support of one of the world’s largest lodging companies.

Among Ascend Collection advantages, members receive access to the reservations and distribution system of Choice Hotels, which has more than 5,800 hotels worldwide; and Choice Privileges, the Choice Hotels rewards program.

Membership is free, and guests can earn points towards free nights, airline miles, retail gift certificates and more while staying at any Choice brand hotel throughout the U.S. (including Hawaii), Canada, Europe, Mexico, the Caribbean and Australasia.