Choice Hotels Builds Momentum in Mexico With Three New Lodgings

Choice Hotels International, Inc. announced last week the opening of three new hotels in the growing Mexico City market and the signing of an agreement with Mexicana Airlines as its eleventh airline rewards partner.

Choice Hotels Mexico´s three properties in Mexico City are now open and receiving guests. A Quality Inn and a Quality Suites are located in the Zona Rosa neighborhood, and the Colonia Roma neighborhood is home to a newly-built, seven-floor Quality Inn.

“The Mexican hospitality market is a robust one, and there is growing interest in mid-scale brands such as Quality and Comfort,� says German Fernandez del Busto, general director of Choice Hotels Mexico, the wholly owned subsidiary of Choice Hotels International.

“Choice has put in place several marketing programs that are increasing brand awareness and demand for our nine Mexican hotels. As we increase our market penetration in Mexico, we hope to drive guests to Choice´s domestic properties, as nearly 12 million Mexicans travel to the United States annually,� Mr. del Busto went on to say.

Effective June 15, members of Mexicana Airlines loyalty program, Frecuenta, will earn 250 miles per eligible stay at Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, MainStay Suites, Econo Lodge or Rodeway Inn hotels in the United States, Canada, Mexico and the Caribbean.