Choice Hotels Backs Efforts to Keep Caribbean Tourism Moving

Choice Hotels International has announced plans to bolster Caribbean tourism’s efforts to beef up business in today’s challenging economic environment.

The company has confirmed its elite gold sponsorship package for the 13th annual Caribbean Hotel and Tourism Investment Conference (CHTIC) from April 14 to 16 this year in Bermuda, where hoteliers, tourism officials, developers, bankers and other lenders will gather to plan investment strategies for the Caribbean.

With record breaking attendance and more than $100 billion in investment in the Caribbean announced at the 2008 convention, Caroline Racine, director of Caribbean Franchise Development of Choice Hotels International, said that now is the time for industry partners to express even stronger confidence in the region’s top foreign exchange earner.

At the conference, Racine will present the recently unveiled Ascend Collection membership program from Choice Hotels and its accompanying state-of-the-art revenue management and marketing systems to help drive small hotel business in a struggling market.

Ascend Collection properties, which can only be found in the Americas, are Historic, Boutique or Unique hotels that meet well-defined membership criteria and demonstrate a commitment to service excellence.