Chicago Cabs Splayed with Cancun Ads

Don’t be surprised if your next taxi ride in Chicago has you thinking about a vacation to Cancun. Some 170 Chicago taxis will be customized with Cancun’s logo and images of the destination as part of a tourism campaign by the Mexico Tourism Board and the Cancun Convention and Visitors Bureau dubbed “Cancun Deeply Unique.”

The taxi campaign is the first in the U.S. after a similar promotion in London and Manchester, England, earlier this year. The specially painted taxis will be rolling through the streets of Chicago until Nov. 9.