Carnival Names Senior VP, Chief Marketing Officer

Carnival Cruise Lines has named Jim Berra its senior vice president and chief marketing officer. In this newly created position, Berra will oversee all of the company’s advertising programs, marketing communications and public relations.

He will also oversee all digital efforts, including the audience and site development for Carnival.com. Berra will join Carnival on November 10 and will report to Ruben Rodriguez, the company’s executive vice president of marketing and guest experience.

Prior to joining Carnival, Mr. Berra spent the three years at Rodale, Inc., most recently as senior vice president and general manager for Rodale Interactive, where he led the development and marketing of the company’s online businesses.

Prior to that, he was at Starwood Hotels & Resorts for seven years holding various managerial marketing posts, including senior vice president of customer marketing and strategic alliances where he oversaw Starwood’s customer relationship management, loyalty programs, and strategic alliances. Berra started his career at Hyatt Hotels & Resorts serving in a variety of marketing positions.

Mr. Berra was named one of Travel Agent’s Rising Stars, as well as a Top 25 Marketer by HSMAI. He has also received the Industry Impact Award by Inside Flyer Magazine, and was included in Brand Week’s list of Next Generation Marketers.