Carnival Cruise Lines Sets Booking Record with 165,308 in One Week

Carnival Cruise Lines Sets Booking Record with 165,308 in One Week

Carnival Cruise Lines set a one-week reservations record booking 165,308 guests Feb. 7 to 13, eclipsing the previous one-week reservations record set nearly four years ago. Bookings were at unprecedented levels across the line’s fleet, which operates three- to 16-day voyages from a wide range of convenient North American homeports, as well as European cruises.

Carnival President and CEO Gerry Cahill noted that, while the economy is improving, consumers are still seeking value, which is one of several factors spurring the record reservations activity. He also cited strong travel agent support and targeted marketing and sales initiatives such as the company’s national “Didja Ever” TV and social media campaign, and a “72-Hour Sale” offering complimentary upgrades.