Caribbean Sun Airlines, Caribbean Star Airlines Outsource Booking to PRC

In a strategic move to better serve French- and Spanish-speaking customers, Caribbean Star Airlines and Caribbean Sun Airlines have outsourced their reservation functions to customer relationships management firm, PRC.

The phased initiative launches 23 January for Spanish-speaking customers, with the remainder of the Caribbean-based passenger segments transitioning throughout early February.

“We chose PRC to handle this critical component of our airlines´ operation,” said Caribbean Star and Caribbean Sun President and CEO William E. Barnette, “because their professional standards and people-to-people approach embody the personalized customer care that is the goal of our airlines. Further, PRC´s technical capabilities enable us to better communicate with our passengers and monitor their needs.”

Caribbean Sun and Caribbean Star will be actively engaged in the training of PRC personnel to ensure that PRC customer care consultants are fully versed in the airlines´ customer care mandates.