BET Jazz Vows Support for Counterpart International´s CMEx

BET Jazz, one of the leading global television networks, indicates continued support for Counterpart International´s popular Caribbean Media Exchange (CMEx) on Sustainable Tourism series this year.

Cybelle Brown, BET Digital Networks´ Vice President of Sales and Marketing, says the organization´s contribution to CMEx was its way of giving something back to a region that had traditionally supported the television network.

“We´ve been associated with Counterpart International, through its CMEx initiative for the past two years and it has gone very well for us at BET Jazz in particular,” Brown said.

CMEx is an interactive workshop that allows journalists from the Caribbean, North America and Europe to interact with representatives of the hospitality sector and government and discuss tourism policies aimed at improving the lives of Caribbean people.

BET Jazz has helped stimulate travel to the Caribbean through the events that BET produces in Anguilla, Cayman Islands, St. Lucia, the Turks and Caicos and other territories where it has partnerships.

“So the Caribbean is an important business partner for us, and like we did for the December Kalalu World Music Festival in St. Lucia, we will continue to support Caribbean events, especially where there is the viability for a long term partnership,” she said.

BET Jazz will continue to have a strong presence at CMEx conferences in 2006, the next of which will be staged in San Juan, Puerto Rico from February 9 to 13.