Barcelona Premium Offers Insider Travel Products

The Barcelona Premium program offers what it calls “the most exclusive and unique travelling experiences in our Mediterranean and cosmopolitan city.” Barcelona offers a broad range of experiences geared to the segment of the market with a high cultural and purchasing level, which chooses Barcelona to enjoy very different, personalized experiences.

The Barcelona Premium highlights include tours of exclusive Catalan art-nouveau, or modernista, buildings, some of them not open to the public, where you can also organize events; the hire of all kinds of luxury transport, including yachts, helicopters, limousines and even the opportunity to drive a Formula 1 car; gastronomic experiences served up by chefs; having a wedding dress made by a prestigious fashion designer; personal shopping guides; the city’s top beauty and well-being centers; and anything else the client would request.

Grand Luxe hotels range from landmark buildings in the city center, to large complexes with gardens and open-air spaces as well as the W Barcelona and the Mandarin Oriental Barcelona, the latest openings in the city. The range of accommodation is complemented with a wide variety of restaurants, including the city’s 17 Michelin-starred eateries.

The Barcelona Premium is run in association with 45 businesses that market, plan and organize high-quality breaks. These include five travel agencies specializing in experiences and bespoke travel, 12 of the city’s most prestigious five-star and five-star Grand Luxe hotels, three luxury apartments, five companies offering and special means of transport and comfortable travel, nine restaurants serving innovative and traditional cuisine and 11 boutiques.