Barcelo Hotels Shakes Up U.S. Sales Team

Barcelo Hotels & Resorts has announced a restructuring and enhancement to its sales and marketing for the Americas.

Oscar Serrano has been promoted to Managing Director of Sales & Marketing for Barcelo Hotels & Resorts in the Caribbean, Mexico, Central and South America. Serrano will report directly to the Co- President of the company, Mr. Simon Barcelo.

Prior to assuming this position Serrano was Senior Director of Sales & Marketing for North America. Serrano, who is headquartered in Miami, FL, joined Barcelo Hotels & Resorts in 1995 and has served in various management positions.

Under this new enhanced sales and marketing structure for the Americas, the company also appointed three Senior Directors of Sales & Marketing for the travel industry that will report directly to Serrano.

In the U.S., Anthony Stone, who joined Barcelo in 2006, will assume the title of Senior Director of Sales & Marketing for the U.S.; in Canada, Rick McCauley who joined the company in 2005 and is headquartered in Toronto, will be promoted to Senior Director of Sales & Marketing; and headquartered in Palma de Majorca, Spain, and serving the European Market is Diego Villanueva, also appointed Senior Director of Sales & Marketing.