Barbados Tourism Authority Triumphs at National Travel Awards

The UK arm of the Barbados Tourism Authority triumphed at a glittering travel award ceremony during World Travel Market, picking up a coveted Virgin Holidays Award for ‘Best Destination Partnership’ before an audience of the travel industry’s biggest movers and shakers.

For the 10th year in a row, Barbados beat over 50 other destinations – including competitors in the Caribbean - to the title, demonstrating the island’s dedication to tourism and the support afforded to a key tour operator partner.

“To win the coveted ‘Best Destination Partnership’ award, tourist boards must proactively seek out new ways to drive demand for their destination, as well as make the most of opportunities presented by current changes and trends,” stated Gaizka Fraser, Head of Purchasing at Virgin Holidays, “this award recognizes the Barbados Tourism Authority’s proactive approach and ongoing success in promoting Barbados as a Caribbean favorite.”

The ceremony marked the end of a year of steady growth for Virgin Holidays, a trend which is expected to continue in 2013. Petra Roach, Vice President Sales & Marketing BTA UK, was present to collect the award and can be seen with Managing Director for Virgin Holidays Amanda Willis, and Acting CEO of the BTA, Urban Cumberbatch.