ATA Appoints Jacky Croes as Sales Director for North America

The Aruba Tourism Authority (ATA) announced the appointment of Jacky Croes to a brand new position, sales director for North America. In this new post, Mrs. Croes will oversee all of the island´s North American-based regional directors and sales teams, and will head up all ATA sales efforts in the United States and Canada. Croes was also named the director for the Aruba Convention Bureau (ACB) in fall 2005.

She took the lead driving meetings, incentives, conventions and exhibition (MICE) business to Aruba from all markets worldwide. Mrs. Croes is bringing more than 15 years of MICE, sales and hospitality experience to help her excel as director of the ACB.

Mrs. Croes´ will play a vital role in Aruba´s growth as a tourism destination in her new post as sales director for North America. Working closely with travel agents, Croes will underscore Aruba´s dedication to travel professionals, as the destination recognizes that agents are the front line in responding to the traveling consumer.

Maintaining the island´s close relationship with its Aruba Certified Experts (ACE agents) will also be an essential part of Mrs. Croes´ role. With well over 3000 ACE agents in North America, part of Mrs. Croes´ duties will be cultivating relationships with the travel experts who know the island best. She will ensure they are armed with the tools necessary to continue selling the destination effectively.

Mrs. Croes is also planning a complete revamping of the travel agent portion of Aruba´s Web site, www.aruba.com. The new site promises to offer agents improved user-friendliness and provide the most up-to-date information from the island.