Associations Report Increased Meetings Demand in Second IMEX Association Trends Poll

The second IMEX annual survey into trends in the association meetings market reveals that meetings organized by associations are experiencing substantial growth. A more commercial mindset leading to better cost controls and enhanced marketing are two of the driving factors behind the rise.

IMEX canvassed the views of over 100 association executives in 13 countries for the survey. The valuable results will be used to shape the exhibition´s plans and educational content for its next Association Day, which takes place on May 29 in Frankfurt. It is expected to attract attendance from more than 250 association planners from around the world.

Twelve months ago, a combined total of 56 percent of respondents recognized that participation in their meetings was up (either significantly or slightly) on the year before. Now the equivalent figure is 64 percent, with 20 percent identifying ´no change´.

Looking ahead the proportion anticipating continued growth for a further year is now 69 percent, and compares favorably with the 62 percent figure quoted in 2004.

Association planners acknowledge that the stricter management of costs is playing its part in underpinning this trend. They refer to the need for enhanced skill in negotiating hotel rates, and/or ensuring the presence of inexpensive accommodation for delegates, as well as reasonable charges for incidental costs.

IMEX will address many of these issues at the next Association Day on May 29, 2006, which is planned by ICCA (International Congress and Convention Association) in conjunction with 6 of the leading industry trade associations.