Aruba to Relaunch Agent-Friendly Website, Invest $10 Million in Marketing

The Aruba Tourism Authority will be relaunching its website, http://www.aruba.com/, shortly to incorporate a booking engine for agents as well as tools for consumers.

Geraldine Coutinho, director of North America, said the destination has been approved for a $10 million marketing campaign that will include both print and television spots all promoting Aruba’s new campaign, dubbed “90,000 Friends You Haven’t Met Yet.”

“We wanted to think of something that set Aruba apart from the rest of the Caribbean,” Mrs. Coutinho says of the slogan. “And we felt the people of Aruba is what makes us stand apart.”