Aruba’s Westin Resort Names Michele Frank Director of Sales & Marketing

The Westin Resort & Casino Aruba named Michele Frank director of sales and marketing, with responsibility for sales and marketing activities including group and leisure sales, food and beverage operations, catering and public relations.

Frank most recently served as director of sales at Florida’s Westin Diplomat Golf Resort & Spa, with responsibility for overseeing 12 sales managers at the 1,058-room resort.

She also previously served as associate director of sales at the St. Regis Resort, Fort Lauderdale, where she oversaw group bookings from the incentive, Midwest and West Coast markets.