American Airlines Launches New Websites for Spanish-Language Customers

American Airlines launched new country-specific Spanish-language portals on www.AA.com/espanol to better serve customers in Latin America and the U.S. The new portals of AA.com have a new Spanish-language booking tool and country-specific offers and news.

According to a survey conducted in 2006 that tracked airline travel for U.S. Hispanics, American Airlines is the top airline of choice by Latinos in the U.S. The survey also showed a tremendous growth in online bookings by Hispanics domestically, with a seven-fold jump since 2002.

“We are placing great emphasis on enabling our customers to experience AA.com in a language that they prefer and making our online experience more user-friendly for our global audiences,” said Rob Friedman, American’s Managing Director of AA.com.

“With the introduction of Spanish-language booking capabilities, we are better serving the needs of the important U.S. Hispanic population and our customers throughout the Spanish-speaking countries in Latin America and making it easier than ever to travel on American,” Mr. Friedman said.