Amadeus Launches IT Tool to Help Airlines Maximize Revenue

Amadeus Launches IT Tool to Help Airlines Maximize Revenue

Amadeus has launched “Active Valuation,” a new IT solution that enables airlines to maximize revenues across multiple channels. A host of major airlines, including Lufthansa, Air Baltic, Singapore Airlines, TAM and Etihad, are “Active Valuation” contracted customers.

The new solution is designed to complement Amadeus’ existing “Revenue Availability” solution, which has already been implemented by more than 10 airlines worldwide, including Air France-KLM, Lufthansa and Austrian Airlines. “Revenue Availability” works by allowing an airline to intelligently optimize its inventory in order to generate maximum return on a booking.

For example, when a customer requests availability information for a multi-leg journey, the solution automatically considers the complete value of the trip and delivers appropriate availability information to the customer.

Both the “Revenue Availability” and “Active Valuation” solutions are fully integrated with Amadeus’s Altéa customer management suite, enabling users to design and execute business logic from within the standard Altéa Inventory interface.