Amadeus to Help Three Airlines Distribute Travel Guard Insurance
Amadeus to Help Three Airlines Distribute Travel Guard Insurance
Amadeus, a leading travel technology provider and transaction processor for the global travel and tourism industry, and Travel Guard, a leading travel insurance and assistance company, have been selected to supply real-time travel insurance content, product availability and booking functionality through the direct booking channels of Etihad Airways, Hong Kong Airlines and Kenya Airways.
Amadeus will use its technological expertise and extensive airline and agency distribution network along with Travel Guard’s comprehensive portfolio of travel insurance products and wide array of emergency medical, travel and personal assistance services to help the three airlines deliver travel insurance content and booking functionality.
The implementation of the travel insurance program through e-Retail (Amadeus’ airline internet booking engine) into Etihad Airways, Hong Kong Airlines and Kenya Airways booking processes required minimal investment and yet generated immediate benefits.
By incorporating an offer of travel insurance into their website booking path, they were able to offer their customers a seamless purchase experience, while generating new non-transportation revenue through commissionable insurance sales. In addition, it was extremely important that the insurance segment be stored in the Amadeus PNR, which allows for full integration with their back office system.
